Two PennyHealthcare

Services

Three documentary packages for hospital decision-makers.

Unit films, physician profiles, and patient & family impact stories — each built around what hospital leaders actually need to move: open positions, referral relationships, donor conversations, and community trust.

01

Unit / High-Acuity Film

Recruitment and culture films for ICU, NICU, trauma, and hard-to-staff units.

Typical length

6–10 minute master documentary + 30–60 second recruitment cutdowns

How it helps

Helps hard-to-staff units attract specialty nurses and physicians by showing candidates what the work actually feels like. Becomes a retention asset for current staff and a culture tool for leadership.

How we film inside clinical space

Two operators, available light, no stands in corridors. We shadow before we roll, follow unit protocols, and frame monitors and identifiers out in-camera. Patient and staff consent is confirmed before and reconfirmed each shift.

Deliverables

  • 6–10 minute master documentary
  • 30–60 second recruitment and social cutdowns
  • Internal culture version for town halls and onboarding
  • Interview-ready stills of the team
  • Transcript and pull-quote package

Best for

CHRO · Nurse Managers · Marketing Directors

02

Physician / Surgeon Profile

Single-subject cinematic profile for the people behind the reputation.

Typical length

4–7 minute profile + 60–90 second cutdowns

How it helps

Introduces fellowship-trained candidates and referring physicians to the human being behind the CV. Gives marketing and medical staff leadership a credible, reusable recruitment and reputation asset.

How we film inside clinical space

Shot in one to three days with a two-person footprint. Interviews happen in real environments, not staged conference rooms. Clinical time is protected; we film around OR schedules, rounds, and patient visits with consent at every step.

Deliverables

  • 4–7 minute cinematic profile
  • 60–90 second web and social cutdowns
  • Portrait photography session
  • Transcript and pull-quote package

Best for

Medical Staff Leadership · Marketing Directors

03

Patient & Family Impact Film

Consent-heavy long-form storytelling for foundation, campaign, and service-line work.

Typical length

8–14 minute documentary + 3–5 minute event reel

How it helps

Turns abstract needs into human stories donors remember. Builds community trust before a new facility or service opens. Becomes the centerpiece of press coverage, donor events, and major-gift conversations.

How we film inside clinical space

We run consent alongside your privacy office and care teams. Families review the cut before administrators do. They can withdraw at any point, including after a cut is locked. Nothing is released without written approval.

Deliverables

  • 8–14 minute documentary
  • 3–5 minute gala or event reel
  • Consent, release, and privacy documentation
  • Family- and care-team-approved cut before release
  • Stills and B-roll for press and donor materials

Best for

Foundation Directors · Marketing Directors · Service Line Chiefs

Optional aerial footage is available only with written facilities and airspace clearance.

Optional

Annual Recruitment Campaign Partnership

Multiple units, one shared calendar, and a full library of cutdowns.

For health systems with ongoing hiring needs across several departments. We plan a year of films with marketing, HR, and medical leadership, then shoot in consolidated blocks to save money and minimize clinical disruption.

Typical scope

Annual — anchor film, unit chapters, and an ongoing cutdown library

Deliverables

  • Annual production calendar mapped to hiring cycles
  • Anchor documentary and unit chapter films
  • Growing library of social and recruitment cutdowns
  • Consolidated shoot blocks across departments
  • Quarterly planning and release check-ins

Best for

CHRO · Chief Marketing Officer · System Marketing Directors

Investment

No fake numbers. Just a clear scope before any contract.

Investment depends on shoot days, access, and deliverables. Unit and profile films are typically scoped as fixed-fee projects after a discovery call. Campaign partnerships are annual. We’ll send a written scope, footprint, and privacy plan before any contract.

Request a scope conversation