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Community Trust · 2024 · 7 min

Learning To Walk Again

Community trust campaign for inpatient rehabilitation

Learning To Walk Again

The film

Ninety-one days of rehabilitation compressed into seven minutes, without a single moment of it hurried.

The problem on the table

The network was opening a new facility in a community with low awareness and lower trust.

How we made it

We filmed one patient's full course of therapy from admission to discharge, returning eleven times. The therapists chose which sessions we were allowed into.

Behind the scenes

  • Eleven return visits across three months, tracking one full course of therapy.
  • Therapists chose which sessions we were allowed into — always.
  • Discharge day was filmed with one camera and no crew in the hallway.

The community met us through this film before they ever walked through our doors.

Marcus Ellery · VP Marketing, Rehabilitation Network