Two PennyHealthcare
All work

Family Impact · 2024 · 11 min

What They Carried Home

Family impact story for a capital campaign

What They Carried Home

The film

One family's fourteen months in and out of a pediatric oncology unit, and the people who became part of their household.

The problem on the table

The foundation had a pediatric tower campaign and a case statement no one was reading.

How we made it

We followed one family for eleven months with a two-person crew, filming in their home as often as in the hospital. Every frame was reviewed with the family and their care team before release.

Behind the scenes

  • Eleven months of access with a two-person crew and a single hard rule: the family calls off any day, for any reason.
  • Every cut was reviewed with the family and the care team before release.
  • Home footage carried the emotional spine; the hospital footage carried the stakes.

We had a case statement nobody finished reading. The film gave donors something they could actually feel.

Karen Pruitt · Executive Director, Hospital Foundation